Poor “portal.” It was once a word used primarily to refer to the “architectural composition surrounding and including the doorways and porches of a church or cathedral” – a “grand or imposing opening.”
With
the rise of the Internet, however, “portal” became the preferred word to define
an “opening platform that provides specialized access, services and information.”
For example, within the realm of health care, physicians’ offices and other health
care providers now offer “patient portals” where one can view his or her
medical records, communicate with staff and tap into a host of resources.
Most
recently, “portal” has become associated with college athletics and the system
that enables athletes to transfer from one institution to the next…and get paid
to play collegiate sports.
Dr.
Rob Schwarzwalder, a professor at Regent University in Virginia Beach, Va. (shown below),
said the U.S. Supreme Court opened the door in 2021 for college athletes to
enter into NIL (name, image and likeness) deals, “whereby they could endorse
products and sell their autographs.”
One
thing led to another, and now the athletes are using the transfer portal as a
ticket to secure huge compensation packages from the major universities.
Entering the transfer portal is a simple process, according to sports journalist Victoria Moorwood (shown below). “Athletes tell their current school’s compliance office they have decided to explore a transfer, and the compliance office then has two business days to enter that athlete’s name into the portal,” she said.
Hundreds,
perhaps thousands, of players have transferred from one school to another, Dr.
Schwarzwalder said, and it’s only going to multiply.
The major universities in the “power conferences” – the Atlantic Coast Conference, Big Ten, Big Twelve and Southeastern Conference – are doling out millions of dollars to “buy” players.
The
demise of the Pacific 12 Conference was all about one thing – money,” Dr.
Schwarzwalder said. Oregon, Southern California, UCLA and Washington left the
Pac 12 to join the Big Ten, while Arizona, Arizona State, Colorado and Utah shifted to the
Big 12. The ACC took in California and Stanford.
Original PAC 12 members Oregon State and Washington State were passed over, causing Dr. Susan Shaw, a professor at Oregon State (shown below), to put it succinctly: “TV rights and cold, hard cash dismantled the Pac-12.”
Many
college sports fans, including former coaches, believe the portal is “out of
control” and could ruin college football and basketball, which are the primary
revenue-generating sports.
Cliff Ellis, a retired college basketball coach whose resume includes stays at Auburn and Clemson (shown below), recently contributed as column to The Tennessean newspaper, published in Nashville, in which he stated: “College sports will implode if we don’t fix the problem with the transfer portal and NIL.”
“The
system is broken,” Ellis said. “Coaches are leaving the profession and will
continue to leave because they now are coaching ‘professional’ players in a
college sport at the NCAA Division I level.”
“Teams are built and destroyed by the transfer portal/NIL system. On the average, transfers affect almost half of a team’s roster without accounting for graduation or other attrition. That’s insane. Teams can go from bad to good overnight or from good to bad,” Ellis said.
“At
one time giving a student recruit a T-shirt would bring an NCAA investigation.
Now a million-dollar NIL deal gets a quarterback.”
Or perhaps $4 million. That’s what sources say the University of Miami in Florida is paying Carson Beck to play quarterback next year. It’s insane.
Beck spent the last two fall seasons at Georgia as its starting quarterback, and he had given notice to the team that he was opting out of his final year of college eligibility, headed for the National Football League draft after the 2025 college playoffs.
Beck
suffered a serious injury to his throwing arm in the Southeastern Conference
championship game and was sidelined from further action. His recovery is
likely, but doctors say he can’t begin to toss a football until March 2025, at
the earliest. His NFL value was suddenly in jeopardy.
Rather than risk falling to a lower round in the NFL draft, Beck decided to enter the college transfer portal, and Miami scooped him up immediately.
What the portal giveth, the portal can also taketh away.
Take the case of Mason Mini, a tight end from the University of Idaho, a member of Big Sky Conference, which is considered a “non-power conference” by the NCAA.
Mini,
a rising redshirt sophomore, drew a lot of interest in the portal, and on a
Monday, he was committed to Michigan State University of the Big Ten. The MSU
sports information team blasted out the good news. By Wednesday, Mini had
flipped to California of the ACC.
He
rationalized that the California campus in Berkeley is closer to his hometown
of Pacifica, Calif. Can’t argue that. The two San Francisco Bay area
communities are separated by about 27 miles.
“While the court’s judgment corrected a wrong” to enable athletes to share in the profits of collegiate athletics, “it was not accompanied with measured and wise guidance on how to keep what is good about college athletics while compensating student athletes,” Ellis continued.
“For instance, there should be some transparency to the process. Open and honest reporting of NIL transactions would force an appearance of legitimacy. At the present, there is no salary cap in the NCAA structure,” he said.
“Pro teams have managed free agency with rules and restrictions. There are basically no restrictions in college athletics. For example, a player can leave at any time, which is not always good for an immature 18-year-old,” Ellis said.
“Contracts govern professional sports but there are essentially no contracts with student athletes relating to NIL. Instead, there’s an understanding. Many of the same elements of a formal contract should be applied when student athletes enter an NIL agreement.”
Things get even more complicated with the presence of professional agents who represent the athletes, offering advice for a fee to help with marketing, legal issues, tax laws and other business dealings.
Ellis predicts that fans will lose interest in the game because they can’t keep up with players in the portal’s revolving doors, and “when it becomes the same old dancers” at the NCAA basketball tournament, “with no Cinderellas, fan support will wane further.”
In the opinion of Aaron Tallent of the Athlon Contributor Network, the most impressive Cinderella team of all-time was the George Mason Patriots, who entered the 2006 NCAA tournament as a No. 11 seed and knocked off Michigan State, North Carolina, Wichita State and Connecticut to make the Final Four.
The Patriots lost to Florida, who won the national title.
“We
need to save the game before it implodes,” Ellis said.
The sad thing is, Ellis said, is that “education gets lost in this system. ‘Student’ is no longer a valued part of the athlete’s experience.”
The ball is in the court of NCAA President Charlie Baker to hammer out accords with the U.S. Congress, state governments and college and conference officials who “must join forces with their hearts and minds to fix this broken system,” Ellis concluded.
Baker
took the job in 2023, after completing two terms as Governor of Massachusetts.
He earned a degree at Harvard University in Cambridge, Mass., where he was a
member of the men’s varsity basketball team. Baker holds an M.B.A. from
Northwestern University in Evanston, Ill.