Sunday, June 14, 2026

Let’s dig up treasures for a renewed U.S. 70 branding effort

Someone needs to revitalize U.S. Route 70’s identity as “America’s Treasure Trail,” an east-west highway connecting seven states on a corridor from North Carolina to Arizona.



 

Established in 1926 as a federal highway, U.S. 70 is observing a centennial celebration of sorts in 2026, attracting the attention of nostalgic road trippers.

North Carolina could leverage its colorful connectivity with images of pirates and their gleaming treasure chests overflowing with gold, silver, diamonds and other huge, sparkling gemstones. Arrghh!






Let it be known to all…far and wide…the only part of the entire Route 70 that is designated as a National Scenic Byway is the section of the highway that runs through Down East Carteret County.



 

Follow the signs to the “Outer Banks National Scenic Byway” that are posted along the roadside of Route 70 East just a little way beyond East Carteret High School north of Beaufort.



 

The highway rolls on Down East through the small communities of Bettie, Otway, Smyrna, Williston, Davis, Stacy and Sea Level

On the map, Route 70 officially terminates in Atlantic at the intersection with School Drive.



 

The pavement continues as Seashore Drive for several blocks and dead ends at the marina on Little Port Brook.




 

Atlantic is about the lowest point along the entire Route 70. The elevation here ranges from 0 to about 16 feet. Approximately 540 people presently reside in Atlantic.

During the early 1700s, these offshore waters were the playground of Blackbeard, the fearsome and notorious pirate. Surely, there are some of his treasures buried around here somewhere.

 




So, it makes perfect sense to rely heavily on pirates to help reinvigorate North Carolina’s section of “America’s Treasure Trail” – the brand for U.S. Route 70 that was selected in 1951…but seems to have unfortunately “just faded away” over time.

Globe, Ariz. – the western terminus of Route 70 – was once a wild and wooly western frontier town with gunslingers, outlaws, saloons, prospectors, cowboys and cattle rustlers. A local landmark is Six Shooter Canyon.


 

Journalist Alicia Durette puts Globe in the top 11 Old Western Towns in Arizona. 

Arizona used to be the ultimate example of the Wild Wild West, where lawlessness reigned, she said.

This is rich. Pairing North Carolina’s pirates with characters from Arizona’s Wild West seems like a “natural attraction” to truly restore the aura of U.S. 70 as “America’s Treasure Trail.”

It gets even better when we add to the mix the Native American heritage, as represented by the Mescalero Apache Tribe




Route 70 passes through the Mescalero Apache Reservation within Lincoln County, N.M., along the Apache Summit, at an elevation of approximately 7,600 feet within the Sierra Blanca Mountains. The highest peak in the range is 11,980 feet above sea level.




Another noteworthy feature is that between Alamagorda and Las Cruces, N.M., Route 70 crosses a section of the U.S. Army’s White Sands Missile Range. (It is the nation’s largest military installation, encompassing almost 3,200 square miles stretching across six counties.)

 


Motorists traveling on Route 70 there can expect temporary roadblocks and closures (typically between one to two hours in length) during active missile testing and military operations.

 


The largest city served by Route 70 is Nashville, Tenn., with a population of about 726,590.



 

Surely, we could find a songwriter there to compose a country music ballad about “Scenic 70/America’s Treasure Trail.”

 


Or…we might just leave it up to Jason Nutt, a singer/songwriter from Floydada, Texas, another community located on Route 70

In fact, his band is named Jason Nutt & Highway 70. Ever heard of the group?



 

Yet, there’s plenty of musical talent right here in Carteret County – folks who could compose the perfect melody.

“Seventy” is a tough rhyming word for a lyricist. “Heavenly” comes close. So does “pleasantry.”

Saturday, June 13, 2026

Route 70 endures ‘truncation’ of western end point

Originally, U.S. Route 70 went all the way to the West Coast in Los Angeles, Calif., but the highway was truncated in 1963 at Blythe, Calif., about 225 miles east of Los Angeles. Blythe sits on the Colorado River bordering Arizona.


The recommendation to shorten Route 70 came from the California Division of Highways, as it planned to remove older U.S. highway designations in favor of the new Interstate Highway System (specifically I-10). The American Association of State Highway Officials (AASHO) gave its approval.

 


Because U.S. 70 shared its entire California alignment with other routes (primarily paired with U.S. 60) and never had a stretch of road to itself in the state, “it was the first redundant designation to be eliminated.”




Blythe offers a multitude of Colorado River recreational opportunities.

Then in 1969, Route 70 was truncated once again, as another 252 miles between Blythe and Globe, Ariz. (east of Phoenix) were lopped off.

This stretch of Route 70 had been entirely co-signed with Route 60, so the Arizona Department of Transportation and AASHO deemed the “overlapping concurrency unnecessary,” rolling back the western terminus of Route 70 to Globe. 

Hence, Globe is now the official “end of the road” for Route 70.





 

With an average elevation of about 3,510 feet, Globe is in the foothills of the Pinal Mountains. The highest peak in the range measures about 7,848 feet.

Globe took its name from a prospector who found a globe-shaped nugget of pure silver nearby.

The local chamber of commerce says: “Globe was a Wild West frontier town with gunfights, stagecoach robberies, saloons and all the rest.” Six Shooter Canyon was a dangerous place to travel.




Mining interests turned from silver to copper ore, as the region around Globe holds some of the largest copper reserves in the entire United States




Presently, about 7,175 people reside in Globe.




Today, Route 70 through Arizona and New Mexico is branded as “The Old West Highway.” It’s an effort to highlight the road’s rich frontier heritage associated with the American Southwest.



 

One important chapter of that story relates to Route 70’s “12 ghost miles.”

Writing for the Gila Herald, an online news source in Safford, Ariz., local historian Robert VanBuhler playfully revealed that between Bylas and Safford (near the small community of Fort Thomas) the mileposts “adjust” from 314 to 326 as you head eastbound on Route 70 and decrease from 326 to 314 for westbound motorists.

 


VanBuhler likened the drive-by experience to “being in the twilight zone.” Did someone forget to order 315 to 325, or were they misplaced? Did the road crew leave them out as a prank?

 


He checked with the Arizona Department of Transportation (ADOT) for an explanation and was told that “the mystery gap” is called an “equation” and not a mistake.

“The milepost markers needed to correct the mileage to the New Mexico border,” VanBuhler wrote.

 


ADOT’s communications officer explained that U.S. 70 initially followed the old Gila River Trail, which was used by wagons and railroads in the 1800s.

The location of the highway was later affected by construction of Coolidge Dam at the Gila River in 1930 to create San Carlos Lake on the San Carlos Apache Reservation.


 

“After Coolidge Dam, the route of the highway was adjusted to lead to the new man-made lake,” the ADOT spokesperson said. (Old postcards show vehicles on the roadway passing over the top of the dam.)


 

In 1956, U.S. 70 was readjusted back to the original – and 12 miles shorter – route. ADOT figured the best solution was to remove 12 mileposts in a remote section of the highway, “rather than go to the expense of changing all the mile markers” going east and west.

Thursday, June 11, 2026

‘Scenic 70’ road trip moves westward into Texas

Oklahoma’s state senate is to be commended for approving a formal resolution celebrating the 100-year history of U.S. Route 70 and “recognizing the role the highway has played in the growth of industry, commerce and tourism in southern Oklahoma.”

 


The Oklahoma legislators acknowledged that Route 70, which was authorized in 1926, has helped local businesses and industries to grow and develop, specifically citing the municipalities of Broken Bow, Idabel, Hugo, Durant, Ardmore and Davidson.

 


The resolution states that Route 70 is “an important transportation corridor for Oklahoma families, farmers, truckers and tourists,” connecting them “to many of southern Oklahoma’s scenic areas, historic towns, lakes and outdoor recreation destinations.”



 

Furthermore, “continued maintenance and improvement of Route 70…remain vital to supporting future economic growth and opportunity….”




It would be nice if other Route 70 states – North Carolina, Tennessee, Arkansas, Texas, New Mexico and Arizona – would follow suit and adopt similar celebratory resolutions. We shall see.

Exiting Oklahoma, Route 70 crosses the Red River of the South into the Lone Star State near Oklaunion, Texas. From there, the highway continues west for 250 miles, cutting across the “bottom” of the Texas panhandle toward New Mexico.

Locally, Route 70 was branded as the “Texas Plains Trail,” weaving through communities such as Vernon, Paducah, Matador, Floydada, Plainview, Muleshoe and Farwell.

 


A good time to travel “Scenic 70” is September-October, when farmers are harvesting pumpkins in and around Floydada. The community claims to be the “Pumpkin Capital of America.” Floydada is pronounced “floy-DAY-dah.”

 


With about 2,375 residents, Floydada is the county seat of Floyd County. Both were named after Dolphin Ward Floyd of Nash County, N.C. He was born in 1804, the son of Thomas Pennel “Newell” Floyd and Sarah Beckwith Floyd.

One genealogist said that Dolphin Floyd caught “Texas fever” in 1826 and moved west, finally settling on a farm near Gonzales, Texas. In 1832, he married Esther Berry House, a widow with three children.

During the Texas Revolution, Floyd joined the relief force known as the Gonzales Rangers. They arrived at the besieged Alamo in San Antonio on March 1, 1836, to join the Alamo defenders who were fighting for independence from Mexico.

The unit from Gonzales was memorialized as the “Immortal 32.” Dolphin Ward Floyd was killed March 6, 1836, on his 32nd birthday. A Texas state historic marker on the Floyd County courthouse lawn in Floydada tells the full story.



 

Floydada area farmers anticipate harvesting about 2 million pumpkins this year. Pumpkins thrive here because the Floydada climate is ideal – arid and mild with cool winters and hot summers. Some of the “Big Mac” variety pumpkins top 100 pounds. Need to get you one?









About 90 miles west beyond Floydada on Route 70 is Muleshoe, another interesting place to explore. With about 5,160 residents, Muleshoe is about twice the size of Floydada.

Muleshoe was formed in 1913 when the Pecos and Northern Texas Railway came through. A settlement rose up along the tracks on property that was part of the prominent Muleshoe ranch. Folks were content to “borrow” the name Muleshoe.

This year (2026) marks the 100-year anniversary of the chartering of Muleshoe as a city. 



The centerpiece of the celebration will surely be an event for people to gather around the famous National Mule Memorial, which was installed in 1965. It’s a fiberglass sculpture of “Old Pete,” a real mule that was owned by a local rancher.



 

They do love their mules in Muleshoe. The city’s logo features a kicking mule. Muleshoe High School’s nickname is Mules.

 


Texas Highways magazine says Muleshoe is “True Texas” – “Smart, stubborn and tough, the mule is cool.”

 

Mule is deserving subject for statue in Muleshoe

Editors at Western Horseman magazine, based in Fort Worth, Texas, dispatched journalist Helen S. Ellsberg to Muleshoe on the Fourth of July in 1965 to cover the unveiling of the “Old Pete” mule statue. She specialized in writing about the “lore of the American West.”

Ellsburg’s article was headlined: “Mule Day in Muleshoe: A monument for America’s unsung hero, the mule.”




She wrote: “Some 10,000 people jammed the town of Muleshoe during a 4th of July celebration this year to pay tribute to a generally unappreciated, oft-reviled and unsung American hero – the mule.”

“The huge crowd stood on rooftops, hung onto railroad cars and climbed to vantage points on grain elevators. There was a parade featuring the Rolling Plains Mule Team from Spearman, Texas, 10 covered wagons drawn by mules and an assortment of 75 mules led or ridden.”

Ellsburg added: “Newspapers throughout west Texas were filled with mule stories and poems, old mule photographs sent in by subscribers and advertisements congratulating Muleshoe, its celebration and its statue.”

When the National Mule Memorial Association was shopping for a good location to build a mule memorial, members of Mrs. Inez Middlebrooks’ fourth grade class at Muleshoe’s elementary school started collecting nickels and dimes. 

Gil Lamb of radio station KMUL in Muleshoe began to publicize a fundraising effort. Carroll Pouncey, manager of the Muleshoe Chamber of Commerce and Agriculture, helped spread the word within the business community.


Fiberglass Menagerie of Alpine, Calif., near San Diego, was selected to create the life-size statue and place it in Muleshoe.  Sculptor Kevin Wolf used photographs of Muleshoe rancher Dave Arden’s 18-year-old mule, “Old Pete,” to form the model. Old Pete weighed about 1,100 pounds and stood about 5 feet (measured from the ground to his withers).

Ellsburg said that a cynic may ask: “Why a statue to a dumb animal like a mule?” 




She replied: “Stubborn a mule may be, but dumb he never was. Besides being sturdy, sure-footed and able to stand more heat, more cold and do more work on less food and water than any other animal, he is a smart cookie!”



 

“A mule will not founder by overeating. He will not injure himself in a runaway. He will not allow himself to be overworked.”

“Briefly,” Ellsburg wrote, “the mule deserves a monument for these reasons: Wherever pioneer man set foot in America, the mule plodded close behind. Mules plowed the first sod for pioneer man. 



 

Mules built the first railways westward. Mules pulled the covered wagons west. Mules hauled the first freight. Mules built the first highway.”

“Mules, 5,000 strong, labored and died on the battlefields of World War I…and pulled cannons and carried the wounded down the muddy hills of Italy in World War II,” she continued.


 


“And perhaps, after his hard-working, unappreciated past, Nelda Merriott was right when she wrote a poem, published in the Muleshoe Journal,” Ellsburg said. It’s just a short verse:

 

He who laughs last

Laughs best, it’s true

‘Cause look who’s gettin’

The new statue!

The MULE, that’s WHO!

 

In 2001, the Old Pete statue traveled to Washington, D.C., for President George W. Bush’s “Black Tie and Boots” presidential inauguration ball and parade.

 

A mule is the hybrid offspring of a male donkey (a jack) and a female horse (a mare).

Horses have 64 chromosomes, while donkeys have 62 chromosomes. Mules inherit half from each, ending up with 63 chromosomes.

This odd, mismatched number of chromosomes prevents mules’ bodies from forming proper sperm or egg cells. Hence, mules are almost universally sterile; male and female mules cannot successfully reproduce together.

A more rare occurrence is the breeding of a male horse (a stallion) with a female donkey (a jenny). Their offsping is called a hinny.

A mule and a hinny cannot successfully reproduce together, either.

 

Wouldn’t you know it? The “world’s largest muleshoe,” standing 27 feet high, is in Muleshoe, Texas.

It was erected as an Eagle Scout project in 1994 by Kermit Price, who was a student at Muleshoe High School. The structure forms an archway entrance to the Muleshoe’s Heritage Center complex.



 

Kermit financed the project by selling sets of mule shoes, which are now embedded in two large concrete mule shoes. Each shoe has the donor’s name(s) engraved into it.

 


 

The 6,440-acre Muleshoe National Wildlife Refuge, situated in the southern part of the Bailey County, was established in 1935. Its grasslands and playa lakes annually host one of the largest concentrations of lesser sandhill cranes in North America.

  


 

Muleshoe is the county seat of Bailey County, which is named after Peter James Bailey III, a native of Springfield, Ky., who came to Nacogdoches, Texas, in early 1836 as a young lawyer.

He enlisted at age 24 as a member of the Tennessee Mounted Volunteers who helped defend the Alamo. Bailey perished alongside Davy Crockett and 187 others on March 6, 1836, during the Mexican siege

 



 

The mule is the mascot of the U.S. Military Academy in West Point, N.Y.

 

 


“Francis the Talking Mule” was a former Army mule featured in a number of films from 1950-58.

Through the voice of Chill Wills, Francis talked to actor Dennis O’Connor.





Actor Ken Curtis was best known for his role as Festus Haggen on the Western television series “Gunsmoke.” Festus was the “beloved, cantankerous and scruffy deputy” who served as Marshal Matt Dillon’s trusty, hillbilly sidekick for 11 years (1964-75). Festus owned a mule named “Ruth.” 





Let’s dig up treasures for a renewed U.S. 70 branding effort

Someone needs to revitalize U.S. Route 70’s identity as “America’s Treasure Trail,” an east-west highway connecting seven states on a corri...