March
is a good month to focus on putting an end, once and for all, to pollution,
wouldn’t you say, ol’ chap?
Indeed,
replied Bear Gryllis, a contemporary British icon, who is leading the charge across
the pond to “stop the devastation being caused by littering. Too many beauty
spots are now scarred by rubbish,” he attests.
Gryllis,
an adventurer and television producer, recently wrote an essay for The Daily Mail, a tabloid published in
London, to endorse and enlist support for the Great British Spring Clean, scheduled
for March 22-April 23.
The
event is sanctioned by the ongoing “Keep Britain Tidy” anti-litter movement.
The familiar green ambassador, “Tidyman,” has undergone a makeover. He is now
both animated, life-size and “out and about” mingling with the populace.
British
television journalist Kirstie Allsopp said Tidyman “symbolizes the action we
should all be doing – putting our rubbish in a bin”…to make Britain “a cleaner,
more attractive place. I am delighted to have had the opportunity to give him a
hug!”
(Inquiring
minds want to know…is Gryllis available for hugging as well? The official
response: “Mum’s the word.”) Dagnabbit all.
Gryllis’
celebrity status is enhanced by his designation as “Chief Scout of the United
Kingdom and Overseas Territories,” the top honor awarded by the British Boy
Scouts Association.
Growing
up in the 1980s on the Isle of Wight in the English Channel south of the big
island, Edward Michael Gryllis said his father would take him on adventures to
climb the cliffs around the coast.
“I
have strong memories of it being such a beautiful place – but I also remember
the litter that people would leave behind. As a child, it made me sad that
people would want to ruin the island like this.”
“I’ve
always felt strongly against littering. We were brought up to be respectful,
whether it’s to your friends, family or the environment. Those things mattered
much more to my parents than good school reports. Luckily!”
Gryllis
shared: “Now that I’ve got a family of my own (three sons aged 10, 12 and 15),
I’m even more conscious of the need to be vigilant about recycling, picking up
litter and trying to set a good example. Kids always learn more by looking at
how we live than by what we say.”
“Making
solid laws about single-use plastic is going to be key to all our futures. It
just needs politicians to be bold, stand up and do the right thing.”
For
his television projects, Gryllis said his team “does its best to ensure
litter-clearing is non-negotiable on all our film shoots – wherever we are in
the world. We’ve got a new survival-adventure race show, Eco-Challenge (out on
Amazon next year), and the competitors will be under strict rules to carry all
their rubbish with them.”
“We’ve
made this aspect a crucial part of the race, so each team has to think
laterally to respect Mother Nature and leave the terrain exactly as they found
it. I like the phrase: ‘Leave only footprints and take only memories.’”
Gryllis
also wrote: “We all need to think of ourselves as stewards and custodians of
this Earth, to look after it and nurture it for the future. I am painfully
aware that we have finite natural resources and ever-growing environmental
threats – most of which, like plastic, have been caused by us. I have seen
first-hand the devastation that’s caused by plastic littering.”
“Great
swathes of it wash up every day on the remote island beaches near Panama where
we film the Channel 4 survival series, and I’ve stumbled across items of discarded
plastic in some of the most remote and unlikely places, from the icy shores of
Greenland to the Namibian Skeleton Coast (along the Atlantic Ocean in southern
Africa). Even these areas of wild beauty are becoming scarred.”
“It
is heartbreaking to witness close-up the harm that is being caused to sea birds
and mammals,” he wrote. He complimented the British Scouting organization for
helping build awareness and to put kids’ boots on the ground to form British
litter brigades.
Allison
Ogden-Newton, the brains behind the “Tidyman” character and the organization’s
president, said: “Litter blights our streets, parks and beaches and costs us
millions of pounds to clear up every year. Keep Britain Tidy has been here
since 1954 to inspire people to eliminate litter now and for future
generations.”
“But
this is about more than simply getting people to pick up litter,” she stated. “We
aim to change behaviour permanently by spotlighting the problem daily and
offering creative solutions.”
Most
historians agree that America’s “Litterbug” originated in a 1931 novel by author
and highway beautification advocate Alice Rush McKeon of Maryland.
Perhaps
in 2019, the little old litterbug image needs an overhaul, similar to Tidyman. Who
is best positioned to lead our “national bug” to the “fountain of youth” before
the plastic avalanche swallows it up?
Never
underestimate the power of Scouting in the U.S.A.