Saturday,
Dec. 7, is National Lionel Train Day. The model train whistles will be blowing
at the headquarters of Lionel, LLC, located in Concord, N.C. The public is
invited to celebrate at the Lionel retail store at Concord Mills, a giant
shopping mall in Cabarrus County.
“In
addition to selling everything a family needs to build its own model train
layout, the 5,000-square-foot retail space houses an interactive
8-foot-by-24-foot Lionel train display as well as play space for ‘young
conductors,’” said Howard Hitchcock, who became Lionel’s president in 2014.
With
the Christmas season just around the bend, the timing of the train day
observance conveniently coincides with the chug-chug countdown to Dec. 25.
Lionel’s
emergence as a retailer is part of Hitchcock’s strategy to reinvigorate the venerable
brand. Joshua Lionel Cowen of Queens in New York City built his first electric
train in 1901 and sold it to a store owner in Manhattan, who used the train to
call attention to his merchandise.
The
store owner contacted Cowen the very next day to order a dozen more trains,
because customers wanted to buy the store display. By 1902, the Lionel Manufacturing
Company was picking up steam as a maker of toy train sets.
“Not
that many organizations get to be this age – 117 years old,” Hitchcock told Adam
Grybowski, communications director at Rider University in Lawrenceville, N.J.
(Hitchcock is a Rider alumnus.)
Lionel
is a nostalgic, classic brand, Hitchcock said. Going forward, he says the
challenge is to “integrate our products into the digital world occupying so
much attention today, especially among young people, and continue to be a part
of how families make memories.”
Grybowski
wrote that “America’s fascination with trains, which budded in the 19th century
as tracks were laid coast to coast, has ebbed and flowed since then, but trains
continue to be a source of interest for hobbyists.”
Hitchcock
says: “Trains almost feel like something lost in the past, but there’s a huge
resurgence to bring them back, and they’re still very relevant today.”
One
of the favorite Little Golden Books of all-time is Donald Duck’s Toy Train,
published in 1950, with its bright yellow cover. F. J. Potter was a fan. “I am
told that I had to have it read to me every night.” he said. The story is about
Donald Duck’s train that he rides around in his backyard.
He
discovers that Chip and Dale, two chipmunks, “borrowed the train”…and dagnabbit
all…drove it into the village of Canyonville. They hopped off and move into one
of the homes there that is “just the right size.” And they all lived happily
ever after.
The
1950s were the golden years for model trains. Not only was Lionel the largest
American toy train manufacturer, it was for a short time the largest toy
manufacturer in the world. For a time, American Flyer was a formidable
competitor, as a product of the A. C. Gilbert Company of New Haven, Conn. Lionel
bought the American Flyer brand name in 1967.
That
was the same year that Roger Miller, a folk singer-songwriter released a
Christmas song titled “Old Toy Trains.”
Old
toy trains, little toy tracks,
Little
boy toys, comin’ from a sack
Carried
by a man dressed in white and red.
Little
boy, don’t you think it’s time you were in bed?
Model
railroaders know that all train tracks lead to the village of Strasburg, in
Lancaster County, Pa., home of the National Toy Train Museum and headquarters
for the Train Collectors Association.
The
Strasburg Rail Road is the oldest continuously operating railroad in the
western hemisphere and the oldest public utility in Pennsylvania, chartered in
1832. Today, the Strasburg is a heritage railroad offering excursion trains
hauled by steam locomotives on 4.5 miles of track in Pennsylvania Dutch country.
The
Railroad Museum of Pennsylvania in Strasburg, houses a collection of more than
100 historic locomotives and railroad cars that chronicle American railroad
history.
Strasburg’s
claim to be “Traintown U.S.A.” is further enhanced by The Choo Choo Barn, a
1,700-square-foot train display that features more than 150 hand-built animated
figures and vehicles…and 22 operating trains.
Commenting
on the barn, Anita L. of Ewing, N.J., told TripAdvisor: “Our family loves
trains and this display does not disappoint. It really can be mesmerizing. This
display is well taken care of and certainly worth every penny for the visit.”