Happy
10-year anniversary to the illumination of the “official crab pot Christmas
tree,” invented in Down East Carteret County, North Carolina, U.S.A.
It’s
a case study in American entrepreneurship…and one of the highest order.
There
is just something good and wholesome about seeing local folks cashing in and capitalizing
on an authentic culture and heritage that they have embraced for generations.
This success story was essentially scripted by proud families who have lived by
the seashore and worked as watermen.
Yep,
yep, yep. The Santa Claus figure in this yarn is none other than Neal “Nicky”
Harvey. He created the first crab pot Christmas tree one day when he was just
tinkering in his shop.
Harvey
was raised to be a commercial fisherman, and that’s what he did until he reeled
it in 1981 for the last time. He started a family business – Harvey & Sons
Net and Twine – in the community of Davis. He made the nets that shrimpers used
on their trawler vessels.
“When
shrimping slumped, he switched to manufacturing traps for the thriving crab
business,” wrote Cameron Walker, a contributor to Business North Carolina
magazine.
Trapping
male blue crabs requires sturdy, but simple wire cubes. The contraptions are
known as crab pots.
Writing
for Our State magazine, Bill Morris said: “The first metal crab pots
were made from plain galvanized chicken wire, but were…quick to rust.” Vinyl-coated
wire became the standard, available in assorted colors.
“Green
wire has long been the standard color, which could account for the flash of
genius that inspired the crab pot Christmas tree,” Morris noted. “Of all the
thousands of people who have worked with green-coated crab pot wire, it was
Harvey who saw that it could be cut into triangles and made into a tree.”
“We
just got the idea to cut some pieces of scrap that we had left over in the shop,”
Harvey commented, “and we started putting lights on them. When we got all our
crab pot orders filled, we start making trees.”
“The
important thing,” he said, “is that we came up with a way to make it fold flat”
with the lights still attached, for easy storage.
Some
people, however, prefer to display their trees only partially unfolded. They
open them halfway to 180 degrees and put them against a wall as “half trees.”
Crab
pot trees have other geometric properties. Open only 90 degrees, a tree fits
neatly into the corner of an interior room. Outdoors, the trees can be wrapped
around the corner of a building (270 degrees) for yet another special effect.
As
the crab pot business began to taper off in the early 2000s, Harvey said he
realized that in order to survive, he needed to work harder “at getting this
tree business going.”
It
was just a cottage industry until 2009, when Harvey sold the upstart business
to Don Acree. He formed a company known as Fisherman Creations Inc., based in
Smyrna, to brand, produce and market crab pot Christmas trees to gobs of
customers, both locally and from “Off.”
(Technically,
“Off” is the rest of world that is connected both physically and emotionally to
Carteret County.)
Acree
built a national distribution system through major outlets and established a
huge e-commerce presence.
Acree
said the company uses American-made “hexagonal wire mesh,” that is both strong
and pliable. Reviews from customers rate the trees as “lovely, beautiful,
practical and ideal for indoor or outdoor use.”
Part
of the reason for the popularity of crab pot trees is their simplicity, Acree
says. “There are no dropped needles, no watering, no stringing of lights or
struggling with a stand.”
Business
spikes every time a down-homey article and pretty pictures of the crab pot
trees appear in Our State magazine.
Acree
and his team of 15 associates are praising their lucky stars this year. Dagnabbit,
they hit the dad-gum jackpot.
A
trio of crab pot Christmas trees adorn the cover of Our State’s special 2019
Christmas edition.
They
are pretty-pictured at sunset on the end of a dock in Marshallberg, overlooking
Sleepy Creek.
Compliments
to Editor in Chief Elizabeth Hudson and her staff at Our State. The Down
East photo is a great choice to illustrate “A North Carolina Christmas.”
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