The
hard-driving song by The Knack – “My Sharona” – released in 1979…is a
rock’n’roll standard that will “never, no never” lose its edge.
The
song launched the successful career of real estate agent Sharona Alperin, who
is affiliated with Sotheby’s International Realty in West Hollywood, Calif.
Alperin
is the Sharona from the song, and also “M-M-My Mom Sharona,” wrote daughter
Eden Burkow for a recent article in Variety magazine.
“My
Sharona” was the biggest hit song in 1979, and still, “nary a day goes by
without hearing it on the radio,” Burkow wrote.
“My
mom’s mostly typical life of a teenager in Los Angeles transformed practically
overnight. As the girl with the piercing blue eyes pictured on the cover of the
1979 record, she was the muse of The Knack singer Doug Fieger and his good luck
charm,” Burkow said.
Sharona Alperin said: “When Doug met
me, I was working at a clothing store. I was about 17. I was so in love with
fashion and wanted to work in fashion. But once I met Doug, I practically
became frozen in time, and basically lived in and out of a suitcase both in
L.A. and while touring the world. I was really just going with the flow of
life.”
Alperin said the first time she
heard the band play “My Sharona” she was “on my lunch break; I went to a rehearsal”
and heard Burton Averee, the lead guitarist, and Fieger discussing: “Should we
play it? Should we play it? All right, let’s play it for her.”
“I hoped she’d be flattered with ‘My
Sharona,’” Fieger said glibly.
Burkow quoted her mother as saying:
“I think the wildest memory continues to be driving back to work, and thinking
to myself, ‘Did I really just hear a band perform a song with my name in it?!
Is this for real?’”
Fieger
had moved to Los Angeles in 1978 from Oak Park, Mich. “He was nine years older
than me,” Alperin said. “And within a month or two later, he told me, ‘I’m in
love with you, you’re my soulmate, you’re my other half; we’re going to be
together one day.’”
Fieger
told the Associated Press in 1994 that
he was “extremely taken with” Sharona Alperin. “I had never met a girl like her
– ever,” he said. “Sharona induced madness. She had a powerful presence. She
was very self-assured. She…drove me crazy.” Their connection was “good
chemistry,” he added.
Alperin
and Fieger had parted ways by the time she was 21, she said, but they remained close
friends.
When
Fieger was fighting lung cancer in 2009-10, Alperin went to see him frequently
in his final months. “A lot of his idols, people that meant so much to him in
the music industry, came to pay their respects to him,” she said. “And it was
really beautiful.”
Alperin was one of the people at Fieger’s
side during his last days. He
died Feb. 14, 2010, at age 57.
“My Sharona re-entered the Billboard
chart in 1994 when it was released as a single from the soundtrack of the Ben
Stiller film “Reality Bites,” starring Winona Ryder and Ethan Hawke.
“My Sharona” gained attention again
in 2005 when it was reported that President George W. Bush had the song on his
personal iPod. Mark McKinnon, who was a personal advisor to the president, was
responsible for including “My Sharona.” The two men would exercise together on
their mountain bikes, while listening to tunes.
“No one should psychoanalyze the
song selection,” McKinnon said. “It’s music to get over the next hill.”
The “My Sharona” beat is pulsating
and pounding…sure to make any dagnabbit cyclist’s motor run.
Today, Sharona Alperin is one of
Sotheby’s top agents, specializing in serving the housing needs of
entertainment industry clients. Her residential listings (on the day of this
writing) ranged from a 1-bedroom condominium unit priced at $639,000 to a
6-bedroom home on the market for $7,988,000. M-M-My oh my.
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