Super
Bowl frenzy has its grips on America. The San Francisco 49ers and the Kansas
City Chiefs have “survived and advanced.” They clash on Sunday, Feb. 2. To the
victor goes the esteemed Vince Lombardi Trophy as the NFL champion of Super
Bowl LIV.
What
was the most dramatic Super Bowl of all time? Probably the first one in 1967,
because it chartered new territory.
As
background: Once, there were two pro football leagues. The National Football
League (NFL) came first. Its roots date back to 1920. A rival American Football
League (AFL) was founded in 1960. In 1966, the NFL and AFL agreed to merge.
Owners
from each league voted to conduct a championship game, beginning in 1967, but still
maintain separate regular-season schedules through 1969. They would effectively
come together, forming one league in 1970 under the NFL umbrella, with two
conferences, the National Football Conference (NFC) and the American Football
Conference (AFC).
Jay
Serafino of the Mental Floss online magazine, drilled a little deeper. He said
there was a lot of debate about what to call the new title game in 1967. NFL Commissioner
Pete Rozelle selected “AFL-NFL World Championship Game.”
Serafino
reported that Lamar Hunt, owner of the Kansas City Chiefs, suggested “something
punchier,” like the “Super Bowl.” Fans and the news media liked the term, but
Rozelle bristled, saying it was “too gimmicky.” Hunt eventually convinced other
team owners to go along with his idea. The “Super
Bowl” was adopted as the name of the game forevermore in 1970.
Contestants
in that 1967 title game were the NFL’s Green Bay Packers and Kansas City of the
AFL. The game pitted the Packers’ coach-quarterback combination of Vince
Lombardi-Bart Starr versus Hank Stram-Len Dawson of the Chiefs.
Serafino
reported: “There was a bit of an issue televising the game. NBC had the rights
to air AFL games, while CBS was the longtime rights holder for the NFL product.
The first Super Bowl was the only one to be simulcast on two different
networks.”
In
the NBC booth were announcers Curt Gowdy and Paul Christman. CBS countered with
Ray Scott, Jack Whitaker and Frank Gifford.
The
1967 game was the one and only Super Bowl that did not sell out. Serafino said about
one-third of the seats in the Los Angeles Memorial Coliseum were empty. “Some
fans balked at the steep $12 ticket prices,” he said.
The
highlight of the halftime show was the release of 4,000 pigeons as a gesture of
“peace.” One “dropped a present on the typewriter of a young reporter, Brent
Musburger,” Serafino wrote.
“When
the second half of Super Bowl I began…NBC missed the kickoff because the
network was airing an interview with Bob Hope,” Serafino said. “The kickoff had
to be redone for the sake of nearly half the TV audience.”
The
game itself was tight in the first half, but Green Bay wore down Kansas City
after intermission, pulling away to win, 35-10.
Coach
Lombardi brought the Packers back to appear in Super Bowl II, played in Miami,
Fla., where the Packers disposed of the Oakland Raiders, 33-14.
This
year’s Super Bowl returns to Miami, an AFC city. Of the 43 Super Bowls played,
the NFC has won 27 times, while the AFC has recorded 26 wins.
The
very, very best Super Bowl, dagnabbit, is yet to be played. In my mind, it will
feature two of the most anemic franchises of all-time, the only two “pre-merger”
NFL teams that have never appeared in the Super Bowl – the Detroit Lions and
the Cleveland Browns.
In
the 1950s, the Lions and the Browns ruled. The Lions crushed the Browns, 59-14,
in the 1957 title game. That is Detroit’s most recent championship. The Browns
last won the title in 1964, slamming the Baltimore Colts, 27-0.
Both
Detroit and Cleveland fans attribute their pitiful and prolonged slumps to
dreaded curses that have been placed on their franchises. In Detroit’s case,
the abrupt trade of its popular quarterback Bobby Layne in 1958 brought on the
curse. Cleveland is yet to recover from a curse inflicted by owner Art Modell,
who moved the team to Baltimore in 1996.