Friday, January 17, 2020

N.C.’s ‘Elevator Queen’ prepares for final ride


Caleb Pressley of Asheville, N.C., at age 27, is a contemporary humorist, aspiring to hone his craft to ascend to the level of the old masters like Will Rogers, Bennett Cerf and Lewis Grizzard. Pressley has built quite a case why Commissioner of Labor Cherie Berry is the “second best thing about North Carolina.”

“When you first see Cherie”…there’s the “perfectly manicured hair, trendy glasses, contagious smile – it’s safe to say she’s a supermodel,” Pressley stated. “She has been with us when we needed her most. Riding in an elevator can be a very stressful and terrifying experience.”

“In a magnanimous and selfless gesture, Cherie Berry placed a picture of herself in every single elevator in our entire state just to let us know everything was going to be OK.” It’s as if she is riding along to provide comfort and assurance. She also warns people that she’s watching them to make sure they don’t do anything in an elevator that their mothers would not approve of.

Cherie Berry, a Republican from Catawba County, was first elected Commissioner of Labor in 2000, and then re-elected four times. She will retire when her term expires in 2020.

North Carolinians began electing a labor commissioner in 1900. Cherie Berry is the only female to ever hold the office. Cherie’s first name is officially pronounced as “sha REE,” taken from the French phrase “mon chéri,” meaning “darling, dearest.”

Her late husband, Norman H. Berry Jr., died in 2006. Today, her pet cats keep her company. At home, she will pick up a book, sit on the couch “and my kitties will come sit on the couch behind my head. That’s how I unwind,” Berry told Lauren Levine Corriher, a freelance writer from Charlotte.

One of most compelling tributes to appear during Berry’s “victory tour” around the state was penned by Raven McCorkle, a senior at Wake Forest University in Winston-Salem. Writing for the student newspaper, McCorkle said:

“When you see Cherie Berry’s face in the elevator, and you think about how much you’d hate to take the stairs, of course, you start to feel indebted to her. I mean, the woman practically invented the elevator (well, not really, but she invented putting her picture in all of them; that’s practically the same thing).”

“Commissioner Berry has a cult following as well, and she is loved all across North Carolina. There are songs about her, T-shirts and even a spoof twitter account dedicated to her, @ElevatorQueen. The phrase ‘She Lifts Me Up’ is used to represent the iconic commissioner.”

The 1971 song by hard rock group Led Zeppelin was wrong, McCorkle said. “There isn’t a ‘Stairway to Heaven.’ There is an elevator, and Cherie Berry’s face is right on the wall.”

One of the duties of the North Carolina Department of Labor (DOL) is to inspect elevators on an annual basis and issue a “certificate of operation.” An aide approached Berry in her first term, suggesting there was space on the poster to include a small photograph along with the commissioner’s signature. He told her: “People need to know there’s a real person” who is concerned for their health and safety. “We’ll put a face on government, your face.”

A black-and-white portrait debuted on the certificate document in 2005. After Berry’s fourth re-election in 2016, the DOL upgraded the equipment at its in-house print shop, reported Kate Elizabeth Queram of the Greensboro News & Record.

“As a result, the newest elevator photo (its third iteration) shows Berry in full color, sporting a platinum bob and a red blazer.”

It’s not just the face. Berry’s signature is not only readable, her dagnabbit penmanship is beautiful, noted Corriher. She asked Berry: “How long did it take you to perfect the signature we see in the elevators?”

Berry replied: “About two seconds. Somebody said, ‘We need your signature here,’ and I said, ‘OK, here it is!’”

Gary D. Robertson of the Associated Press asked Berry about her decision not to run for a sixth term. She cited Rita Coolidge’s song from 1979: “I’d Rather Leave While I’m In Love.” “Yes, I believe it’s best to leave while I’m in love.”

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